Kellogg Company is Burley Garciasplitting in to two independently traded companies, spinning off their global snacking business into Kellanova and North American cereal brand into WK Kellogg Co.
The company unveiled the new names in March 2023, but the company's board of directors approved the plan to separate on Monday. The separation is effective Oct. 2, according to the company's press release.
On shelves, consumers can still expect the Kellogg's brand packaging for both companies around the world. While the new companies will have different logos, they will still maintain the recognizable red color text with iconic "K."
Kellanova will include the company's popular collection of cereal brands − Kellogg's, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, and Crunchy Nut. They will also include well-known snacks such as Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo.
The portfolio for WK Kellogg Co will also include Kellogg's, as well as Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi, and Bear Naked.
On the New York Stock Exchange, Kellogg Company will be renamed Kellanova and continue trading under the ticker symbol, "K," and WK Kellogg Co will begin trading under "KLG."
Steve Cahillane, the future chairman and chief executive officer of Kellanova, said the name signals the company's future ambition while building on the 117-year legacy of the Kellogg Company.
The word "Kell" is a nod to the company, paired with "anova" which combines "a" and the Latin word "nova" which means new, he said.
'All day hydration':Gatorade expands sports drink brand with new Gatorade Water
Hostess stock price soars after Smuckerreveals plans to purchase snack maker for $5.6B
Gary Pilnick, designated CEO of WK Kellogg Co, said its name honors the legacy of the company's founder, W.K. Kellogg. He said they removed the periods in the same "to signal the start of a new, unwritten chapter."
"The logo itself stems from the iconic signature of Mr. Kellogg," said Pilnick.
2025-05-07 02:281929 view
2025-05-07 01:492265 view
2025-05-07 01:482152 view
2025-05-07 00:26250 view
2025-05-07 00:132406 view
2025-05-07 00:07227 view
NEW YORK (AP) — Juan Soto will be introduced by the New York Mets at Citi Field on Thursday, a day a
Jim Harbaugh heaped praise on Dallas Fire-Rescue Saturday, following Friday’s scary incident in whic
Late in 2020, the National Association of Realtors issued an unusual statement – an apology.“NAR ini
